Solo Exhibition Sarah Maple
Fascism Happens When…
14 – 28 march, 2026
Opening Saturday, March 14, 3:00 – 7:00 PM
In the souvenir shop installation ‘Fascism Happens When…’, one message takes center stage:
"Fascism happens when you’re busy making other plans."
An art installation that feels particularly timely in an era when the world changes faster than a kaleidoscope. In the shop, you’ll find T-shirts, baby grows, badges, hoodies, posters, stickers, enamel pins, pens, and mugs, all featuring this repeated message.
Sarah Maple forces us, through the familiar mechanism of commercial everyday objects, to confront an urgent message.
'I have made this work as a reminder that sadly history repeats itself. We must not allow ourselves to see the current state of the world as 'normal'. We must remain alert and active in the fight against fascism'.
– Sarah Maple
- - - - - - - - - - - - - - - -
Sarah Maple Artist Statement
Fascism Happens When You’re Busy Making Other Plans
Fascism Happens When You’re Busy Making Other Plans is my reinterpretation of the saying “Life happens when you’re busy making other plans,” originally written by Allen Saunders and later popularized by John Lennon in Beautiful Boy.
This version came to me as I reflected on the state of the world in 2026. I remembered how chaotic that period felt when Trump was elected, as if we were swept along in a daily rollercoaster of madness, while everything seemed to continue as usual. We worked, made plans, drank coffee, scrolled on. Only in retrospect did it become clear that this was one of the first signs of the gradual normalization of the far right in societies worldwide.
What once seemed shocking has become part of the present and of everyday life. Language and ideas that would have been unthinkable a generation ago now slip effortlessly into conversations, news feeds, and political debates, often without direct confrontation, precisely because life goes on.
History shows that fascism rarely appears suddenly. It settles in slowly: step by step, explained, normalized, ignored. Not despite our daily lives, but through them. In other words: fascism happens while we are busy making other plans.
This idea forms the core of my installation. The exhibition takes the shape of a gift or souvenir shop: a place directly associated with routine, consumption, and remembrance. The space is filled with everyday objects: planners, calendars, lighters, mugs, T-shirts, baby clothes, pins, keychains, posters, and stickers. All items carry the same repeated message: ‘Fascism Happens When You’re Busy Making Other Plans.’ These are objects you would normally use, wear, or give as gifts without thinking twice.
By choosing these everyday items, the message infiltrates daily life. Not as a grand gesture, but as a repeated confrontation during ordinary actions: a sip of coffee, a glance at the calendar, a key in the lock. Each object functions as a small interruption, a reminder that vigilance is not an abstract ideal, but something that unfolds in the midst of the lives we are living.
- - - - - - - - - - - - - - - -
Eyewitness testimony from Germany during the rise of the Third Reich
Albright, M. (2018). Fascism: A Warning. Harper.
‘To live through this process means that you absolutely cannot perceive it. Please try to believe me: each step was so small, so insignificant, so well explained, or sometimes even regretted, that unless you completely detached yourself from the whole from the very beginning, unless you understood where all these small measures, which no patriotic German could object to, would ultimately lead, nobody saw it growing day by day.
And then, one day too late, all your principles, if you were ever aware of them, come crashing down on you. The burden of self-deception has become too heavy, and a seemingly trivial incident, in my case, my son, barely more than a baby, saying “Jew pig”, makes everything collapse at once.
And then you see that everything, everything has changed, completely changed, right under your nose.’
- - - - - - -
‘We can’t say we didn’t know.’
- Sophie McNeill, journalist, human rights and climate activist, author of We Can’t Say We Didn’t Know: Dispatches from an Age of Impunity (2020)
- - - - - - - - - - - - - - - -
Solo Exhibition Sarah Maple
Fascism Happens When…
Saturday, March 14 - Saturday, March 28, 2026
Open Wednesday to Sunday, 1:00 - 6:00 PM. Closed Monday and Tuesday.
Opening Saturday, March 14, 3:00 – 7:00 PM
Sarah Maple will be present
KochxBos Gallery
Eerste Anjeliersdwarsstraat 36
1015 NR Amsterdam
info@kochxbos.com
Hans +31 6 224 20808
Esther +31 6 288 46653
@kochxbos
kochxbos.com
